PBS KIDS' "Hero Elementary" Social Media Strategy

Company: PBS KIDS

My Role: Freelance Marketing & Communications Consultant

In March of 2020, PBS KIDS was prepping to launch a new kids' television show called Hero Elementary. They needed to build awareness for the new show and wanted to create an aggressive social media strategy to grow their fanbase.

After undergoing Discovery with the Hero Elementary team, I developed this entire social media strategy (and also designed the strategy presentation deck below). I currently manage the strategy, overseeing a copywriter and designer for social media imagery. I also design a portion of the social graphics myself.

This campaign is ongoing currently: It launched May 1, 2020 and runs until September 30, 2020. However, we are on track to not only meet our goals, but far exceed. As of June 1, 2020: On Instagram, we are 33% to goal. On Facebook, we are 50% to goal. And on Twitter, we are 33% to goal. I will update soon with a final analysis once the campaign has wrapped.

See below to view the Hero Elementary Social Media Strategy