Lead Gen Workshop Series

Company: FlexManage

My Role: Digital Marketing Specialist

At FlexManage, I managed a year-long, ongoing lead generation workshop series to build relationships with prospects and originate new customers for our Business Intelligence practice. Each month, we hosted “Dashboard in a Day” Workshops at Microsoft Technology Centers in our target cities (Houston and Chicago).

To promote our workshops, I planned a strategic social media promotional campaign plus a balance of Google, LinkedIn and Twitter Ads to engage relevant IT decision-makers.

On average, we had 40 – 50 attendees at each event and gained an average of 1 – 2 new clients per event, resulting in over $75k of additional revenue as a direct result of these training events.