Brand Style Guide Development

Company: FlexManage

My Role: Digital Marketing Specialist

Before the organization became "FlexManage," the IT consulting firm was known as Project Leadership Associates. Their former brand identity was confusing to clients and prospects, as it mistakenly communicated that the organization simply specialized in project management (rather than conveying their true offerings around IT Consulting and Managed Services).

I led a full-fledged company rebrand. I designed all new brand assets, including the new logo, brand standards, as well as brand positioning/messaging. I also created the marketing & communications plan to launch the rebrand, which included comms to all of our key internal and external audiences.

Below, here is the brand guide that I developed as part of the rebrand campaign.