My role focuses on engaging a B2B audience of plaintiff-side law firms to generate new partnerships and strengthen key referral and co-counsel relationships. I also plan and execute targeted campaigns to build clients for new, priority cases. My work spans strategic communications and storytelling, digital marketing (including email marketing, social media campaigns/ads, Google Ads, and more), public relations, branding, website management, content development/marketing, event/webinar planning, and graphic design. I also manage internal communications and employee engagement initiatives.

I partnered with a variety of organizations on a wide array of public relations and marketing projects and campaigns. My consulting work spans across content marketing & SEO, website design & optimization, social media strategy, online advertising, email marketing, writing & thought leadership, internal communications strategy, public relations, brand programs, and graphic design. The organizations I worked with include PBS KIDS, Benedictine University, Lifeable Gummy Vitamins, Design Styles Home Decor, and Scharffen Berger Chocolate.

I developed the agency's marketing strategy, executing on specific marketing campaigns for target segments and account-based strategies for target prospect accounts. I led an aggressive content marketing strategy and website redesign. I also managed internal communications and employer brand initiatives and worked closely with executives to provide strategic communications counsel.

I designed and managed digital marketing campaigns (including email, social media, content/SEO, and social/search advertising). I also led a full-fledged company rebrand, creating a new brand logo, style guide, positioning, and messaging. I managed internal comms and employee engagement programs. I also executed internal and external events, including trade shows, prospecting workshops, and town halls.

I designed and executed strategic marketing and communications projects for DK New Media clients. These projects included inbound marketing campaign planning, social media strategy, sales enablement campaigns, content copywriting (blog posts, white papers, research reports), web design and graphic design (presentations, infographics, e-guides, and sales/marketing cut sheets/collateral).  

I designed the weekly 20-page print magazine and also managed the editorial calendar. Leading a staff of writers, I led the development of content for magazine articles, grants, speeches, social media, web pages, emails and newsletters. I led the development and design of the annual report. I also executed the PR strategy, writing press releases, developing media pitches and leading media outreach.